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Social Media How To

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Estimated reading time: 4 min

Brief:

The goal of Mega Cat’s social media is to start and participate in conversations with video game fans, get press pick up from Mega Cat projects that are shared, and to increase engagement

The first and foremost objective of social media isn’t to sell our product; it’s to build relationships. Relationships are what build trust. Trust is what makes people want to say nice things about us and (eventually) buy from us.

Do this and over time, slowly but surely, you will get a small trickle of followers every week and build an audience over time. It may take months or even years, but it will happen.


Content Marketing:

When building out content for social or any other marketing activity, its important to keep in mind the various aspects that create sticky content (i.e memorable content that drives people to act). Not every piece of content will fall under each category, but a good content calendar will have a mix of the below topics:

 


Basic Key Actions:

  • Post atleast once a day, Monday through Sunday at the same time.
  • Create a list of 15-20 accounts per channel that are similar to ours. They can be other games in our niche or genre. Maybe they’re your favorite YouTubers and Twitch Streamers. Maybe they’re industry veterans you’ve always looked up to.
  • Interact with those accounts once daily. Get their attention. Reply to their Tweets and retweet them. Comment on their work.
  • Set aside an hour each day to find people who use the same hashtags you do. Do the same thing with them.

 

Sales Funnel – Customer Journey


Triggers

Triggers are better known as Call To Actions- A successful CTA must always be quick, to the point, written in active voice, and easy for potential customers to accomplish.

 

Primary Calls to Action:

  • Buy a cartridge game on the site
  • Buy a digital game (Steam, Switch, PS4, Xbone)
  • Wishlist a game on steam

 

Secondary Calls to Action:

  • Subscribe to our newsletter (get coupon codes for games, stay up to date on Mega Cat game releases)
  • Join our discord (test games, play with staff lets play, talk retro shop, be part of the community)
  • Follow us on other platforms (Youtube, Twitter, Facebook, IG)

Press:

Focusing on Press pick up and participating in conversations that will generate press are huge. Look at, follow, and engage with folks who write and cover games.

 

Previous Coverage

  • Hardcore Gamer
  • Destructoid
  • Forbes
  • IGN
  • Polygon
  • EuroGamer
  • NintendoLife
  • Vg247
  • Shack News

 

The above and others have all covered Mega Cat by having us directly engage writers, participate in Indie Game hash tags weekly.

 

Weekly Hashtags:

Monday #MarketingMonday
Wednesday #IndieDevHour
Friday #FeedbackFriday #FridaySpotlighy
Saturday #ScreenshotSaturday
Sunday #BehindTheScenes #Hackday #ScreenshotSunday

 

For hashtags, look at what other successful folks are doing, what is trending, and feel free to include core tags.

 

Core Tags:

  • #Indies
  • #GameDev
  • #IndieGames
  • #GameArt
  • #IndieGamers
  • #PixelArt

 

Hashtag Resources:


Best Times to Post:

When to post is a question of where your target audience is, and what kind of lifestyle they lead. It’s likely that 24-year-old students in GMT+8 will have different browsing and engagement patterns than age 50+ retired CTOs in Eastern Standard Time.

 

 

 


KPI & Analytics

There are a number of measurements, or analytics, you want to pay attention to when you’re gauging how many people are seeing your posts, interacting with them, and then going on to buy or wishlist your game.

In marketing, the analytics that you determine are most important to your success are called key performance indicators, or KPIs.

 

Here are the most important ones you need to keep in mind:

  • Reach: How many individual people see a post.
  • Impressions: How many times your post is seen.
  • Click-through-rate: The number of clicks divided by the number of impressions.
  • Engagement rate: The number of times someone interacts with your posts, divided by the number of impressions. An engagement means a like, share, comment, retweet or repost.
  • Conversions: The number of times someone who interacts with your content does the end desired action. In your case, this means either buying or wishlisting your game.
  • Conversion rate: The number of conversions divided by the number of clicks.

The 70/20/10 Rule

If all you do on social media is post your art and your sales events, eventually people will begin to tune you out and ignore you, even if your posts are eye-catching, fun, or make for a fun competition.

There needs to be a balance. A solid rule of thumb is that 70% needs to be organic content, 20% should be curated content from other sources, and 10% should be promotional.

 

Here’s one way to think about it:

  • 70%: Look at my new character design!
  • 20%: Check out this cool article I found!
  • 10%: Buy my game, it’s on sale now!

Strategies:

There are a number of strategies to use when building community. Several examples are listed below:

  1. Reusing Content: A good blog can be parsed into a handful of social media posts. A review can be broken down into quotes and sound bytes. A video can be broken own into gifs and static images.
  2. Elevating & Building New Partnerships: Looking for folks who speak to a similar audience, and make similar games, creates a co-amplification opportunity for our audience and theirs. Imagine that we are making an awesome pixel art game. If we find another awesome pixel art game in the wild to bring to our audience, they may find it interesting to share with their audience(retweeting, sharing, etc). To create something more compelling, you might create a split graphic showing 2-4 games in a pic sitch, or a mini showcase showing several of the games from screenshot Saturday. In the post, you would tag each of the games and companies.
  3. Following Trends: Whether you’re riding the Among Us wave, Fall Guys, or creating your own take on Cyberpunk mash-up art, we can do the same thing with any trend that fits our audience and vibe. Whether it be cats, pixel art, or a similar genre set of games that are announced and unreleased, these are content opportunities for us to participate in the global marketing ecosystem.

 

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